The NuValÂ® Nutritional Scoring System helps you cut through confusing nutrition information so you can make decisions about food quickly and easily â€“ and feel good about your choices. NuVal is a tool you can easily use while shopping. For your convince, the majority of our departments at Cobornâ€™s use NuVal scores to help you find a simple, easy way to discover the most nutritious foods on our shelves.
Should you buy wheat or oatmeal bread? Are pretzels more nutritious than tortilla chips? These are the decisions that NuVal scores can help you make â€“ in seconds â€“ as you're walking down your Coborn's aisles. The NuVal System provides comprehensive nutritional information in one simple number between 1 and 100. The higher the score, the higher the overall nutrition.
NuVal scores can be found on items from produce to pasta, from granola bars to greens. See our examples of Nuval in action below. Thousands more scores are on Coborn's shelves!
All you have to do is:
It's easy to incorporate NuVal Scores into your regular shopping routine. Just look for the NuVal System's double-hexagon emblem and 1-100 food score on shelf tags next to the price.
The NuVal Score's convenient location on the shelf tag lets you compare overall nutrition the same way you compare price. No more scoring nutrition labels; with NuVal Scores, you can see and compare food's nutritional value in a single number at a single glance.
NuVal Scores make it easy to find more nutritious alternatives in nearly every department and aisle in the store. So when you want to buy more nutritious foods, simply look for those with higher NuVal Scores. And even if you don't buy the product with the highest Score, you have the nutrition information you need to make your decision quickly and easily.
Some examples of NuVal in action
As the item becomes more processed the sugars become more concentrated and nutrients are lost, especially fiber; that is why eating the whole fruit is the most nutritious option.
All forms of fruits and vegetables are a nutritious choice. Notice that all the NuVal scores are the same, whether it is fresh, frozen, or canned. When selecting a canned item is in important to choose the No Salt Added variety.
As you can see by this example the NuVal scores among chips vary greatly. The chip aisle can be very overwhelming, how do you know which one is most nutritious or the one with the lowest amount of saturated fat and sodium with the most fiber? Well, thanks to NuVal it is a simple glance at the shelf tag. It may not always be what you think.
Each nutrient is weighted depending on how significantly that specific nutrient impacts the average American diet. For example, as Americans, our diets tend to lack fiber, so if a food item has fiber, that score is going to increase more quickly than if it has Vitamin A, as most Americans get enough Vitamin A.
The NuValÂ® Nutritional Scoring System takes more than 30 different nutrients and nutrition factors into account when developing a Score, making it a very robust food rating system. The nutrient content for a food is processed through a complex algorithm developed through a rigorous process by a team of twelve experts.
Boiled down to its simplest description, here is how the NuVal Nutritional Scoring System works:
A: The NuValÂ® Nutritional Scoring System is a food scoring system that allows you to see â€“ at a glance â€“ the nutritional value of the food you buy. NuVal ranks all foods on a scale of 1 to 100; the higher the score, the higher the nutrition. NuVal is a tool you can easily use while shopping at Coborn's to make more nutritious food choices.
A: NuVal provides nutritional guidance that you, our customers, have asked for. While customers appreciate the variety and selection Coborn's provides, our research has shown there's a growing demand for a simple, easy way to find the most nutritious foods on our shelves. NuVal offers nutritional transparency, is backed by solid science, and was created independent of food manufacturers, meaning it's a system you can trust. Recently, NuVal won the endorsement of the American College of Preventive Medicine (ACPM), whose mission is to promote health and curb disease.
Scores are placed so you can decide what your optimal NuVal score should be in each food category.
We see the NuVal system as an opportunity to do something good for public health in light of the growing rates of lifestyle-related diseases such as diabetes, obesity and heart disease. While these trends are disturbing, the good news is that they are reversible, and NuVal can help.
A: NuVal is a science-based food nutrition system that was created independent of Coborn's or any food manufacturer. A team of recognized nutrition and medical experts from leading universities and health organizations drove the development of the Overall Nutritional Quality Index (ONQIâ„¢) algorithm, which generates NuVal scores.
Funded by Griffin Hospital, a non-profit community hospital and teaching affiliate of the Yale University School of Medicine, located in Derby, CT, and home to the Yale -Griffin Prevention Research Center, this teamâ€” led by Dr. David Katzâ€” worked for two years to develop the ONQIâ„¢ algorithm.
A: The following nutrients and nutrition factors are used in determining a food's NuVal Score
A: NuVal does not reflect special diets, such as low fat or low sodium, and customers looking for specific nutrient levels will still need to review the Nutrition Facts Panel (NFP). However, a higher NuVal score generally reflects a lower quantity of negative nutrients such as sodium and fat.
If you are interested in learning more about foods that best fit your special dietary needs feel free to contact our Supermarket Dietitian's by clicking here.
A: NuVal does not give consideration to non-nutrient food additives at this time, such as probiotics or plant sterols because these items do not add or detract from the nutritional value. Of course, consumers may still benefit from these additives.
A: No. Since the nutritional quality of a food does not vary with serving size, the NuVal System does not offer guidance for portion size. You still need to choose portion sizes of foods appropriate for your daily needs. However, because it factors in properties that influence satiety, foods that score well on the NuVal System can fill you up on fewer calories, and therefore may be a tool to help consumers consciously manage their own portions.
A: It is our goal at Coborn's to have NuVal scores on as many items as possible. Most departments use NuVal scores, such as produce, cookies, crackers, dairy, meats, seafood, cereal, soft drinks, and frozen foods, and we will soon have scores for items in our Deli and Bakery departments. One of the few exceptions is the alcoholic beverages department, which will not have NuVal scores.
If you have additional questions on NuVal, please visit www.nuval.com.
According to the Dietary Guidelines for Americans 2010: â€œA healthy eating pattern limits intake of sodium, solid fats, added sugars, and refined grains and emphasizes nutrient-dense foods and beveragesâ€”vegetables, fruits, whole grains, fat-free or low-fat milk and milk products, seafood, lean meats and poultry, eggs, beans and peas, and nuts and seeds.â€
Many of the changes made to the algorithm were done to further reinforce this message within the NuVal Scores.
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